In the Internet age, how can traditional enterprises take advantage of the trend?

If traditional enterprises want to successfully transform and adapt to the requirements of the commercial society in the mobile Internet era, it is not as simple as opening a store on Taobao or doing business on WeChat. These are the "skins" of transformation. In the Internet age, how to take advantage of the trend?

The Internet is getting closer and closer to our life. We talk about the Internet every day, but do you really understand the Internet? In order to really understand the Internet, we must first understand several main characteristics of the Internet:

1. Online

In the 4G era, WIFI has become popular, and the vast majority of mobile phone customers can be online anytime they want. Mobile Internet will become the main theme in the next ten years or even longer. Therefore, consumers can obtain all kinds of information (good news and bad news) faster, more time-sensitive, and more informative. Especially for the younger generation, the Internet has become the primary source of various information, which can be accessed at any time. Find various strategies, reviews and analysis. Before the Internet era, due to various historical reasons, ordinary people had relatively few channels to obtain information, and the timeliness was not enough, so they did not dare to expect the collision of different viewpoints.

2. Niche

With the continuous improvement of China's consumption level, the Chinese market has entered the stage of niche consumption, consumer demand has begun to disperse, and the unified market structure has begun to differentiate. The Internet has played a role in this process. No matter how special your needs are, no matter what kind of products you want, you can almost find them on Taobao. It can be said that niche thinking is the premise of modern marketing. If you don't understand the concept of niche, you can't talk about marketing. From this perspective, China's niche era is 30 years later than that of the United States.

3. Transparency

Over the past few years, the tacit understanding between traditional media and big business has not weakened each other thanks to advertising partnerships. The media greeted big companies before they exposed their problems. In name, it was to check, but in fact it was to give companies a public relations opportunity, so many problems were suppressed.

But in the Internet age, everything has changed, and the relationship between buying and selling has become normal. Chinese consumers began to enjoy the same treatment as those in developed countries and began to have the right to speak. With the continuous development of science and technology, the Internet is subverting every corner of society. In the context of Internet +, the marketing model is also undergoing tremendous changes, and the development of enterprises is facing new opportunities and challenges. While learning and learning Internet thinking, traditional enterprises have also realized the importance of enhancing competitiveness. How to achieve Internet transformation, the most important thing is to change the marketing model.

How to upgrade traditional enterprises?

1. Start with customers and use the Internet to change the relationship between enterprises and customers. Traditional enterprises need to use the Internet to reconstruct a marketing service system that is truly customer-centric, customer information is symmetrical, and zero-distance.

2. Build a data-centric platform to rebuild the value chain of your industry. Traditional enterprises need to build a data-centric ecosystem and platform in a segmented market and reconstruct the value chain of this segmented market. These two are very important.

3. Change thinking and learn to use Internet resources for innovation. This is something that many traditional companies tend to overlook. Many traditional enterprises remain unchanged in organization and do not innovate in thinking. Even in traditional system organizations, the best technology and business models are useless. Looking at existing resources with new Internet thinking, and innovating on this basis is the new way to play the Internet.

The rapid development of the Internet seems to have taken many traditional businesses by surprise, but this is the general trend. How to effectively use Internet resources is the key to success. If traditional enterprises want to successfully transform and adapt to the requirements of the commercial society in the mobile Internet era, it is not as simple as opening a store on Taobao or doing business on WeChat. These are just the "skin" of transformation. The core essence of successful transformation is that traditional enterprises must have Internet thinking.