The effect of soft text promotion is not very good? You didn't do it right here!

Newsletter promotion is the favorite way of product marketing for small and medium-sized enterprises. This can achieve good marketing effect. So how can companies do a good job of soft text promotion?

1. First of all, you need to prepare high-quality promotional content before the promotion of soft articles

Soft text promotion mainly relies on content marketing. Before writing soft text, we should have a solid understanding of the business and product. Only high-quality content can have potential customers to browse.

2. The platforms and channels for publishing soft articles are also very important

The quality of the press release promotion channel will directly determine the number of page views of the article, so that the role and effect of the press release promotion can be better played. Common press channels include: Sohu, Sina, Tencent, Toutiao, NetEase, etc. These platforms are highly weighted and have a large number of users. Posting information on these platforms can be seen by more people, and these platforms can be paid or sent for free. These platforms have opened self-media channels, and companies apply for self-media occupancy, and send high-quality soft texts every day. Customers send high-quality soft texts.

3. The promotion of soft articles also needs to be positioned according to the user group

Before doing soft text promotion, we should first understand and understand where our target customers are. As long as we understand their target customers and habits, we can really achieve the promotion effect and play its value. In addition to the quality of articles, users who read articles are basically not our needs, and naturally there will be no change. To do a press release is to promote specific users and collection channels, so that more people can see and market more potential customers.

4. Do the above things well, and then do a good job in the ranking of soft articles

Because if you do a good job in all aspects and your articles are included, but your advertisment rankings are very low and poor, then your advertisment is equivalent to not being posted. Because only the front position will have traffic and display. So if we do soft text promotion, we must pay attention to this.

So how do we optimize the ranking of soft articles? In fact, it is very simple. We can optimize the ranking of soft articles through some soft article ranking tools or soft article promotion software. For example, the soft article on editing training below was originally on page 5.

Then after optimization through the soft article ranking tool, it is now on the first page

In short, when promoting soft articles, you must pay attention to the quality of their content, and it is also important to pay attention to which self-media platforms you choose to publish the soft articles. And the most important thing is to do a good job in optimizing the ranking of soft articles. This kind of soft article promotion can be regarded as truly meaningful. Only in this way can it be seen by more user groups. Otherwise, no matter how good the advertisment is, without a good ranking, it is a waste of resources and time.