The role of corporate self-media promotion and hosting cannot be ignored
Someone asked me, is corporate self-media useful? I opened the client's Baijia account to show him, more than 700 pieces of information, including almost all industry keywords in their industry, and the most read article is about 6w times. And most of the articles they publish are professional articles that are vertical in the industry. Through the data analysis in the background, the fan portraits also overlap with their customer groups.
Today's society is characterized by fragmented information and powdered attention. Many companies are gradually lost in various temptations. More than 60% of marketing practitioners lack confidence in consumers' media touch points. The more this is the case, the more it is necessary to control blind advertising.
Enterprises need to comprehensively use short video platforms, Weibo, official accounts, Baijia accounts and other platforms for matrix linkage, and to associate each marketing channel in order to obtain better results. Through careful management of the self-media marketing matrix, the following rewards can be obtained:
To increase brand exposure, we advocate original articles and knowledge sharing. In the professional field, we provide professional profiles and analysis, so that viewers can acquire knowledge and improve their brand awareness.
Sales conversion: Some self-media platforms have commodity sales portals, and customers will form direct sales while browsing information.
Do effective drainage: The effective drainage here means that customers can channel traffic to the company's official account and official website through the brand display in the self-media.
Seize resources: From the selection of self-media names to the recommendation ranking analysis of content, resources are scarce. Although it is not an absolute first-come, first-served principle, long-term precipitation is far more advantageous than just beginning.
The number of corporate self-media has gradually increased, and its role has become more and more important. The influence and dissemination of many large-scale media also far exceeds that of many traditional media. In the Internet age, people who attach importance to online promotion have been rewarded. In the new media age, how can companies ignore the role of self-media?
