How to optimize the main picture of Taobao? Highlighting the selling point is the key!

How can a novice do Taobao from scratch? Many newbies are just starting out, and because they have no experience, it is inevitable that they will feel intimidated. So, when searching on the Internet how to open an online store, many so-called "great gods" boasted that within a few days, you will achieve a burst of traffic, receive orders softly, and easily earn more than 10,000 yuan per month. I tell you, all of these are Bullshit, fooling people! There are no shortcuts in doing e-commerce. Only by laying a solid foundation can we keep the sky and see the moon!

Based on years of practical experience, Mr. Li concluded that Taobao novice should lay a solid foundation in four aspects, namely main image, title, detail page, and basic sales. These four aspects directly affect your product clicks and conversions. As long as these four points are in place, coupled with refined store operations, your new store will stand out! Not much nonsense, Mr. Li went straight to the dry goods.

First, let me tell you about the main image.

The main image is the first impression of your product to buyers. If the first glance does not stimulate the buyer's desire to buy, how can the buyer click in to browse and buy? The main image should follow the one-second principle, which is to allow buyers to receive effective information within one second.

So what counts as valid information? You can think about the market positioning of the product and the selling points of your peers. What is the buyer's reason for buying? After you have determined it, you must differentiate from your peers, mainly from the innovation of product map, copywriting and background color. Kung fu can catch the attention of buyers at a glance.

For example, the following two fried yogurt machines, these two stores sell the same product, but the price is several times different, but the more expensive one sells better, why?

Most of the stir-fried yogurt machines are bought by mothers to make food for their children, so they will choose better quality ones. Meets mom's shopping needs.

When designing the main image, what are the selling points of your peers that you need to focus on? What are the buyer's needs? Where is your product selling point? What advantages do you have over your peers?

All of these require us to analyze and summarize, and to do these tasks well, we naturally have a clear understanding of the selling points of our peers' products, so that we can know which market segment we can occupy, know our advantages in this market segment, and then We reflect this advantage on the main map. In this way, when buyers see our main image, they will click into it without hesitation.

Due to the limited space, today's dry goods are shared here. It is not to see hope to work hard, but to work hard to see hope! If you are a novice to open an online store, you can ask Mr. Li at any time if you have any questions! You can enter my homepage to learn more e-commerce dry goods knowledge!