Master these advertisment techniques to make your advising easier to retain customers!

With the rapid development of the Internet, more and more companies have begun to use soft articles to promote brands and promote product transformation. Ads are a kind of promotion method with high value but very low cost. They are more skillful in creation. If your ad’s quality is high enough and attractive enough, it is no longer a problem to continuously acquire users and traffic. But it is not easy to do a good press release. Today, I will tell you what kind of press release can help you retain customers better.

1. Introductory title

When users browse an article, the first thing they see is the "title". Whether it can impress users and arouse their interest in continuing to read the content depends on it. In this way, when writing soft articles, companies should use instructive titles to make users feel that our articles are "something", so they are willing to spend time contributing to the article's reading and traffic.

However, remember that the title must be in line with the content of the article. Don’t users click on it with great interest and find that it is “selling dog meat”, which has become the so-called “title party”, although it is conducive to obtaining Traffic, but it is not conducive to promoting products, so please pay attention. In addition, the title should be simple and easy to understand, so that users can know what you want to express at a glance. If it is too esoteric or obscure, it can directly persuade users, which will affect the click-through rate and reading volume.

2. Content setting subtitle

A well-organized soft article can arouse users' interest in reading far more than an article that looks "cluttered", and this kind of organization can be achieved by setting subheadings. For example, if a soft article has three key contents, the body can be divided into five parts: "beginning - content 1 - content 2 - content 3 - end", and set subtitles for content 1 to 3 respectively, so that users can understand at a glance You can see what the main content of the article is. Although this method is simple and rude, it is really easy to use. It will not persuade impatient users. It is recommended that you use it flexibly in soft articles.

3. Express ideas and solve problems

If a company wants to use a point of view to interest users, the point of view must be clear and attractive enough. At the beginning of the chapter, the point of view should be thrown out, and three or four sentences should be taken over. And after throwing out your point of view, you can give an example or two to support your point of view and make your statement seem more convincing. Once the point of view involves a problem that needs to be solved, everyone must clearly tell the user the answer to the problem in the following content, so that not only the user's expectations have been fully satisfied, but also more convenient for everyone to follow. Introduce your own promotional products.

If you don’t clearly tell everyone the “solution”, this article is equivalent to writing in vain, and even if you promote the product in the future, it will probably not be recognized by users. This is because users click in and expect to see the content of the "answers" section. If they don't write it, users are likely not to buy it, and they will even step on the brand, thinking that the brand is "marketing with their feet". . So for this point, everyone must pay attention to it when writing soft essays.

I have taught you how to make it easier for your advert to retain users. If you still find advising difficult to do after reading it, you can also ask for help. As a professional agency operating agency, it has 8,000+ online media resources and 20,000+ cooperative media, and can provide multi-channel/platform soft essay writing, distribution, ranking optimization and word-of-mouth monitoring services, helping enterprises to efficiently improve the closed-loop brand marketing creation, Get good results.