How to publish network promotion soft articles with better effect
With the rapid development of the Internet, promotion platform + whole-network marketing + one-to-one service: Many companies will choose to use advertisment promotion to promote their services and products. Advantages not only have small investment but high returns, but also, if done well, can Bring in very considerable traffic. However, writing and publishing articles requires certain skills. How to publish soft articles to make the articles stand out and get better promotion effect?
1. Beware of over-marketing
Whatever you do, don't go too far. Many companies hardly notice this when they promote their press releases. We know that advertisment promotion is a low-cost marketing method that can easily gain broad coverage. This is also the main reason why soft text marketing has always been popular with enterprises. Because of this, many companies make this kind of mistake when doing advertisment promotion. Regardless of whether the content is suitable or not, as long as it is related to the product, all the information is stuffed into the article and then released on a large scale.
After such an operation, it is completely contrary to the "softness" of the press release. If the promotion of soft articles is made into hard advertisements, the quality will even be worse than that of hard advertisements, because the length of hard advertisements is relatively short and refined, while the soft articles appear numerous, which will lead to excessive marketing.
2. Prevent continuous interruption
Beyond that, in this question, we want to prevent persistent outages. The difference between hard wide and soft wide is that it is difficult for soft text to explode on a large scale in a short period of time, and it is difficult to perform high-density exposure in a specific area. It requires long-term, uninterrupted releases to various platforms to gain a more favorable position. However, many people do not realize this, or have realized it, but can not achieve long-term sustained improvement. The common practice is to send a large-scale publicity when there is an event, and then send it again when there is no event. It doesn't matter when. If this is the case, there will be no noticeable effect.
In fact, it is not particularly troublesome to maintain long-term delivery. As long as you choose the right professional and formal platform for cooperation, and then publish articles at a fixed time every week, it does not cost too much.
3. Focus on form innovation
How to publish effective online promotion articles? Publish articles on well-ranked platforms? Many people limit their articles to only writing articles, in fact, not only that, but also pictures, videos, audios, etc. All of these forms can be used. Yes, we need to use the best and most suitable form of expression according to different characteristics, or through H5, applet, or even live broadcast.
To publish a soft article, it must be written according to the reader or audience, from the title to the content layout, step by step guide the reader to read, so as to gain the recognition of the reader. Remember that over-marketing is a top priority. If the marketing content is obvious, it is easy to arouse readers' disgust, after all, most readers are focused on obtaining information. If it is too high, it will cause readers to be vigilant and affect our promotion effect.