What are the methods of Taobao live broadcast promotion and drainage? How to promote drainage?

Many merchants who set up shop on Taobao will now use the method of live broadcast promotion to attract product traffic, which is also a more effective method. Let's talk about the methods of Taobao live broadcast promotion and drainage?

What are the methods of Taobao live broadcast promotion and drainage?

1. Content planning

Before a live broadcast starts, you must be fully prepared. How long will this live broadcast last? When will it be broadcast? What content will be broadcast and what products will be sold, but what content will be explained during the process, which is very important for our live broadcast, including the choice of cover and the design of copywriting , The warm-up of the event requires planning. The first step in our Taobao live streaming is to do a good job in content planning.

2. Warm up the activity

After we have planned a live broadcast, it is very important to share. The live broadcast room that has just started has not appeared or has relatively few appearances. In our early stage, we need to rely on ourselves to share, warm up, and promote. We can share the link of our live broadcast to our own social networking site, so that more people can help to forward it.

3. Guide the audience

The ability of the anchor is very important. It can guide the audience to pay attention during the live broadcast, and can also guide the audience to buy things with interesting things. It is also very important to use influential skills to attract your audience and turn them into your fans.

4. Live synchronization

In the Taobao live broadcast console, you can choose to synchronize the baby and Weibo, and then your Weibo fans and people who browse the baby will be introduced to your Taobao live broadcast room, so that the popularity of your live broadcast room will go up. .

What are the drainage methods:

1. If you want to retain fans for a long time and attract more users to pay attention to yourself, you can’t achieve it only with discounts. The quality of the live broadcast is also very important, and the same is true for the position of the anchor. This is also a problem that sellers and users need to consider clearly before the broadcast, especially the positioning of the anchor. After the positioning is accurate, the next step is to find the live broadcast material around the positioning and organize the live broadcast content.

2. Each live broadcast is an episode of a TV series with a theme and content, and at the end of the day’s TV, it is necessary to leave suspense to attract users to continue to pay attention to watching the next live broadcast. This is the necessary factor for a successful live broadcast , so sellers and users must carefully plan the content of the live broadcast before the live broadcast.

After the introduction, we know what are the methods of Taobao live streaming, which will be difficult for some novice sellers. If you can master this method, the traffic of the later store will be very large.

Article Chaosi Customer Service