How to promote traffic to your store

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Pinduoduo is very popular now, and many merchants have settled in, but it is easy to settle in, and it is not easy to run a good store. The operation modes of online stores and offline stores are completely different, and even the operations of Pinduoduo stores, WeChat stores, and Pinduoduo stores are slightly different. The following editor will share with you how to easily promote and attract traffic in Pinduoduo stores.

First of all, do a good job in the positioning of the store population. Now, as an e-commerce company, fan marketing is one of the priorities. If you want to attract more fans, you need to do a good job in crowd positioning. For example, if your product is aimed at college students, you need to know which platforms they use, and then go to these platforms to promote; create a WeChat group, guide through WeChat official accounts, Weibo and other accounts, and occasionally distribute benefits to enhance stickiness.

The second is to ensure product quality and delivery efficiency. The quality of the goods is the basis for the long-term survival of the store, so Pinduoduo operations must carefully check the quality of the goods before delivery, and check again to avoid more after-sales problems for the store due to a little problem. Delivery speed is also one of the key points that affects the buyer's experience, and it is also very strict in Pinduoduo. Therefore, the operation should supervise the delivery speed and logistics update, and change the logistics company in time if necessary.

The third is to use activities to promote the store. At the beginning of the store opening, the store traffic will be relatively small, so the operation of Pinduoduo should be considered for promotion. Due to the lack of sales and evaluation of the product, it is not suitable to use paid promotions, activities are very important for new store drainage. New product campaigns are the only ones that don't have thresholds. After reaching a certain amount of sales, it can be reported to other activities. The storefront is also a good drainage channel, and the operation should be well planned.

Fourth, we must know how to maintain product evaluation. Pinduoduo product reviews will affect buyers' purchase intentions, so you must know how to maintain good product reviews, especially after the fact. For example, when old customers buy, let them write as many positive comments as possible and attach a buyer's show; attach notes to the packaging to guide buyers to like it.

Fifth, urge customer service to do a good job in after-sales. This is also the last step for buyers to shop. If you don't want to lose everything, you must pay attention to this step in Pinduoduo operation. If the after-sales service is done well, it can bring more repeat customers to the store; if it is not done well, it will lead to a serious drop in store traffic. Here, the most important thing is to do a good job in customer service response and solve the buyer's problem in a timely manner; if you encounter a bad review, you must deal with it as soon as possible, so that subsequent buyers can give good reviews as much as possible and suppress bad reviews.

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