About the difference between press release and press release

.Publish the same way

Press releases and press releases are mostly used for commercial purposes. For example, a brand needs to publish an article on authoritative media to endorse the brand. Then, it is necessary to find channels to help promote soft articles on designated authoritative media websites or make news releases in the form of news, so as to bring awareness and credibility to corporate branding.

2. Spread the same way

Press release promotion and news release are both disseminated by a combination of text and pictures. With the help of media dissemination, based on the amount of display, the process is based on article release, article collection, article ranking and multiple presentations.

So how exactly are they different?

1. Different purposes

Ads promotion is the use of text to package advertising information to promote and attract traffic. The nature of soft article promotion advertisements is mostly. Press release exists in the form of news and has authority and credibility. The main function of the press release is to increase the exposure of the brand in order to expand the brand awareness and credibility. A little attention should be paid here, the content of the news release should not have obvious advertisements, let alone contact information.

2. Different release channels

Press release channels include local media portals, third-party industry portals, commercial media, WeChat, Weibo, blogs, and major self-media platforms. In addition to the channels for the promotion and release of press releases above, the news release channels can also publish articles on some key news source websites and large portal websites. It can be said that the range of release channels for news releases is larger than that of press releases.

3. The nature of the subject is different

The promotion of soft articles takes corporate brand, corporate culture, and corporate services as the main body of promotion, and the main body is more of an advertising nature. Of course, the promotion of soft articles requires very good writers to achieve the advertising effect of "moisturizing and silent". The news release is based on facts, and the content of the report must be real events.

Through the introduction of the above points, I believe that you have a certain understanding of press release promotion and news release. In order to achieve the marketing effect of corporate publicity in this regard, you need to choose a suitable platform for corporate publicity to publish.