How does Pinduoduo’s new store promote and attract traffic? How does it work in the early days?

The newly opened Pinduoduo store naturally needs to find ways to attract more traffic, but for many Pinduoduo merchants, it is not easy to attract traffic, so how should the new store attract traffic, and what are the specific methods?

First, the title obtains basic traffic

A large part of the traffic sources of Pinduoduo stores come from 'search traffic', and merchants can use the data in 'promotion-search word analysis' to form a title with high search popularity and high accuracy.

You can delete duplicate words in the search words, and put the category words + attribute words + selling point in the first 12 words of the title (when searching for products, the platform will display 12 words first, and 30 words are too long to display), and consider The competition of search terms is finally combined into a smooth title. Such a title can better obtain the search traffic of the platform, and it is possible to further convert it.

Second, fill in the complete product attributes

In order to ensure that customers can find the products they want faster by searching keywords, and add the product attribute function, merchants need to fill in the complete product attributes. The more detailed the better, such products can also get more accurate free traffic. , products with low attribute filling rate will lead to reduced traffic and inaccuracy, making it difficult to promote conversions.

Third, open the product label weighted item

The system tags are divided into 'actively activated tags' (such as return shipping, fast refund, same-day delivery, etc.) and 'conditional activated tags' (new product recommendation, editor recommendation, etc.). These two system tags are capable of To help products get traffic weighting and support, it can also make customers safer and more assured to buy. Merchants can open tags according to their own conditions, and open as many tags as possible.

Fourth, continue to increase traffic

In the case that the store has sales and can break zero in a relatively short time, it usually takes about 12 days to launch a new product, and you can get the traffic support of the system. However, you should not launch too many new products at a time. If there is no sales, it will cause the store to fail Sales rate fell. If a new product can be marked as a new product, it is also a blessing to obtain traffic.

Fifth, actively obtain high-quality evaluation

Pinduoduo needs more effective transactions to increase natural traffic, so evaluation is very important, but in order to prevent merchants from cheating, Pinduoduo has introduced a filtering mechanism, and the evaluation rate is very difficult. We can get more reviews through some tools in the store, such as turning on 'evaluation politely'. By returning 5 yuan platform coupons to customers, customers are encouraged to evaluate and other methods.

Sixth, open promotion

Open search OCPX to create intelligent advertising for the store. This is also the way that novices prefer. After all, you don't need to use your own brains, hee hee. Then open the scene ocpx to enjoy the happiness of spending money, and the traffic can also flow in a lot.

Seventh, start the live broadcast

If you have a supply of goods, it is recommended to open live broadcasts to obtain live broadcast traffic. Not only do you channel your own private domain traffic, but if you play well, you can directly enjoy public domain traffic, and it is not a dream to let the store take off. If it is a drop-shipping merchant, this is not recommended to play, it can't be controlled.

Well, here are some methods for attracting traffic to the new store. We welcome businesses to help each other to build a business district and gather together for warmth. grateful!