Enterprises should avoid these problems when promoting soft articles!

The promotion of press releases is not just as simple as just posting them casually. In fact, it requires certain theoretical knowledge, operational skills and experience to operate. The task of advertisment promotion is to do a good job in marketing and attract more people to promote the brand of the company spontaneously. Therefore, to do well in advertorial promotion, it is necessary to continuously learn and summarize experience. So what problems can't be ignored when the company promotes soft articles?

1. Avoid over-marketing

Many companies are able to recognize the importance of press release promotion, so they do their best to focus on press release promotion, and all channels are packed into press releases. Because the promotion of advertisment itself is a low-cost marketing method, but the effect is very good, so many companies only focus on advocacy promotion when conducting online promotion, while other promotion methods are ignored. The consequence of this may be that it is easy for users to see bored.

As the saying goes, there is a limit to everything, and it is too much to go too far. It stands to reason that soft wide is more acceptable to users than hard wide, but if it is too much, it will arouse users' disgust.

2. Avoid fishing for three days and drying the net for two days

In addition to paying attention to excessive promotion, advertorial promotion should also be careful not to interrupt it. Advancing promotion requires long-term persistence, but note that long-term posting is phased, not explosive. One article a day and several articles a day, but the number of fans accumulated by not updating after a while is different. Daily and weekly updates can maintain fans, and fate even has several articles a day. It is easier to disappear and not update after that. Causes the loss of user fans. Therefore, when an enterprise is promoting a press release, it should not be updated for a while, and then it will be silent. The promotion of the press release requires long-term persistence in order to have better results.

3. Keep the content innovative in various forms

Adware promotion is often thought to be just an article, but more often it is just a way of promotion. Soft Canvas can also have other forms of promotion, such as graphics, videos, etc., which can be promoted by advertisment. Different content is used to create different forms of advertisment promotion. In this way, the innovation of content can be maintained, so as to maintain old fans and bring more new fans.

Press release promotion is a cost-effective way of online promotion, but because of this, it is necessary to pay attention to the problems that may occur in ordinary times, ensure continuous updates, prevent excessive promotion, and focus on content innovation, so as to make the brand and products of the company get the best results. More people's favor, but also a better reputation.

With years of experience in publishing articles, China Enterprise Media insists on reasonably recommending relevant media for customers based on the content of the articles, helping enterprises to enhance their brand credibility and allowing enterprises to carry out public relations at a lower cost. We have the most comprehensive and extensive online media distribution channels, including There are nearly 8,000 in-depth cooperation network media resources such as major portal websites, news websites, local portals, and industry websites. Customers are welcome to cooperate with us in depth.